Dancing through the Self
Immersing oneself in the purity of fabrics, especially chiffon, was the central goal of this campaign. Minimalist, clean, and sincere, the aesthetic of "Dancing through the self" aims straight at highlighting Dada Pedon's bags. The bag is the soul of a woman, rich and intense. The fluttering of fabrics and the lightness of the model's flexible poses highlight the woman in her purest, ethereal form. Embracing the three feminine archetypes together, this campaign aims to make women feel secure, powerful, and ready to thrive.
Let yourself be inspired by the mystic, the queen, and the warrior within you.
Team
Creative Director: Giorgia Giannini
Photographer: Paola Salviano
Make-up Artist: Divine Tayrus Dalid
Model: Melissa Damayanti
Dada Pédòn
Dada Pédòn is a luxury handbag brand proud to be Made in Africa. Each piece is unique; a handmade labor of love, a masterpiece showcasing the passion, skill, and savoir-faire of generationally trained African artisanal craftsman which manifests as individuality in each handbag. Each handbag sold contributes to the economic development of the African artisans involved and further supports the Made in Africa movement. Sustainability is at the core of the brand as our bags are made from recycled leather and re-use of excess material.
